Casio Aims to Provide the Important Things You Keep Close in Life

Jan 27, 2021 Casio Sponsors 2020 Dallas Songwriters Association’s 30th Annual Song Contest Jan 19, 2021 G-SHOCK Unveils Latest Baby-G Collaboration With Pokemon Jan 18, 2021 Casio To Participate in Namm's Believe in Music Week. CASIO SHEEN Official Web. Please select your country / region. Latin America - Spanish. Casio Europe GmbH. Address: Casio-Platz 1 22848 Norderstedt, F.R.Germany. Tel +49-40-528-65-0. Casio France S.A.S. Address: 23 Avenue Carnot - Immeuble ILIADE. The CASIO Connection. Be a part of the conversation. Learn more about our products, upgrades, special events and promotions. Occasionally we'll check in to get your feedback about new products and other CASIO news. You can unsubscribe at any time. Your privacy is important to us.

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Continuing to create the things to that are most important to users

I would like to express my deep appreciation to everyone who uses our products. Casio is where it is today thanks to years of support from loyal customers like you.

Our mission in society is to continually contribute to people's lives. We want to keep creating only those products that truly suit the lifestyles of our diverse users and so become the most familiar and important things in their daily lives. Our new Medium-Term Management Plan, announced in May 2019, brings together our growth strategies, value pursuits, and management bases, so that we can put them into practice and share them with all stakeholders.

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Continuing to grow with users

G-SHOCK is a watch brand that represents our company. It has won support from users not only for its performance, including shock resistance, but also for the worldview of the brand. It complements the lifestyles of diverse users and continues to be a beloved product that people cannot do without. Enjoying their shared deep appreciation of G-SHOCK, users can communicate with friends who enjoy similar fashion, music or sports, while also sparking new cultural phenomena.

Casio scientific calculators represent our second major business area after watches, and they are being actively utilized in classrooms worldwide. Thanks to our cooperation with teachers and ministries of education in many countries, our scientific calculators are being used as an indispensable tool for learning mathematics. We are continuing to develop this business in order to meet users’ needs as they change over time. This includes not only providing calculator specifications that meet the curriculums and conventions in different countries but also developing an electronic education business in the testing and textbook market, which is now transitioning from paper to electronic formats.

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Creating new and important products by leveraging our strengths

Casio products are a familiar and important part of people's lives, and this includes everything we haven’t created yet. The potential for new products is unlimited. We believe that creating this kind of new products is part of our social mission.

Casio has built many strengths over the decades. Today, we are looking into areas where Casio has unique expertise such as wearable, printing, and camera technologies, and matching our unique strengths to meet user needs as part of megatrends. By co-creating products with external partners as needed, we are working to produce original creations that will become important to those who use them and to provide new experiences that will enhance health, beauty and safety.

At Casio today, while inheriting the corporate creed of Creativity and Contribution passed down through the years, we are flexibly adapting the way we do business in response to the changing times. Casio will continue to deliver familiar and important things for people's lifestyles.

Vintage watches — modern, urban, unisex

Not yet decided which style you like best? No problem! Simply enjoy the freedom that comes with that. Be experimental and don't waste time wondering what other people think of your style — the main thing is that you like it. And then get inspired! The design of our vintage watches has always stayed true to its origins and standards, while still offering a wide range of new CASIO Vintage models, each of which is unique and unaltered. Have a look around and find your own first favourite model.

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In other words, don't conform — be bold and show off your own style, for example with the EDGYAQ-230EGG-2AEF model: a combination digital and analogue watch with a deep blue dial. Or the silver ICONICA168WEM-2EF vintage watch with a turquoise dial. Perhaps this one looks rather masculine? And that one is a little more feminine? A man's watch or a woman's watch? Instead of these labels, CASIO Vintage uses simple filters: You can filter by display (digital or analogue), by dial colour, by watch size and of course by the collections. Just select what appeals to you. After all, virtually all CASIO Vintage watches are unisex — and ultimately everyone has their own opinion of what is elegant, beautiful and trendy.